Edmonton Wholesale RV · Edmonton, AB · 2025
A lender-competition funnel that turns browsers into approvals
A cinematic, multi-step landing experience that puts 15+ Canadian RV lenders into a quiet competition for the visitor's business — without ever spooking their credit score.
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- Approval rate
- 99%
- Lenders competing
- 15+
- Time to apply
- 2 min
01 · The brief
The challenge.
Edmonton Wholesale RV needed a digital front door that matched the seriousness of buying a $100k+ vehicle. Their old single-page site converted poorly, didn't explain the lender-competition model, and lost trust on mobile. We needed a funnel that felt premium, walked the visitor through four small commitments, and made a soft credit check feel safe.
02 · Approach
How we built it.
- 01Wrote a multi-step quiz flow — RV type, budget, credit band, contact — that breaks the form into one easy decision per screen.
- 02Designed a cinematic Rocky Mountain hero with a bold serif headline ("Your next adventure, approved") and a single, unmistakable orange CTA.
- 03Built a trust bar featuring RBC, Scotiabank, TD, BMO, Desjardins and CIBC, plus prominent soft-credit-check messaging at every commitment point.
- 04Optimized for Western Canada local intent (AB, BC, SK, MB) and a sub-2-second mobile load on 4G.
03 · Outcome
The result.
The new funnel reframes financing as something done for the customer instead of to them. Visitors complete the four-step quiz, lenders compete behind the scenes, and the approval rate sits at 99% across credit profiles.
"The funnel finally explains what we actually do — and customers arrive ready to buy instead of ready to negotiate."